Why I Gave Up On the Anime Industry


The anime industry has been in a hotbed of endless trouble. It’s been a struggle for fandom to keep the industry afloat. Half the companies that used to exist aren’t even around anymore. Regardless of that, I have a few simple words for this beloved industry:

You can all burn in hell. I don’t care anymore. I won’t be sad and when I no longer have access to new Japanese cartoons, I’m fully ready to embrace the rest of Netflix Originals and never give a shit about new anime again.

Not to say I don’t like the shows. 2011’s Hunter X Hunter was a masterpiece. I’m enjoying the hell out of Knights of Sidonia. I can’t wait to indulge in more Dragon Ball Super. However, when an industry decides to start fucking the fanbase, I’m ready to no longer give a shit.

I’m at that point. I’m done.

getting rained on

What’s the issue?

For the anime fans that still exist, especially the ones who attempt to financially support the industry, they can’t seem to shut the heck up about how pirating is bad and you need to actually pay for something, at least sometimes. While Endless SOS is not a site for unleashing the moral brigade, I understand. I’ll even put myself in their camp. Except now.

The anime industry doesn’t want you talking about them. The anime industry does not like word of mouth. The anime industry does not want you spreading the word of their shows. The anime industry is deathly afraid of anything involving the internet, modern technology, and is perfectly fine with silencing fanbases because they don’t understand them.

Yagami Light

How’s the fanbase getting screwed and why am I mad?

On January 3rd, 2012, I uploaded a commentary video on Death Note. I responded to some criticisms regarding the show and in the process, gave it a glowing review. Thousands of people watched the video, many who might not normally look into anime. Despite that, over three years later, I get a copyright strike on my YouTube account for uploading copyrighted material.

What the fuck?

Just to be clear: No footage from the show was used. A handful of screenshots were displayed in the background to help viewers know what the heck I was talking about. The screenshots only further promoted the show by emphasizing the extraordinary artwork. Despite that, I was majorly screwed.

A copyright strike on the account. Not just a Nintendo-style de-monitization. A strike. 3 of these things and the account gets banned. All for promoting a show. I have to either wait this thing out for the next 6 months or pray that YouTube and Google appropriately review my counterclaim and have this taken care of.

If I was making videos full time, I would be even more livid. Strikes on your account severely limit what you can upload.


Not the first time

It’s not as if this is a random freak occurrence. Years ago I gave an outstanding review to One Outs, similarly using only screenshots. That got a copyright strike. For telling people that their show is amazing while showing 15 images. Outrageous.

I’ve only made approximately 10 anime review videos on my YouTube channel. 2 of them have gotten me copyright strikes. At that rate, any additional anime reviews I make have a 20% chance in fucking me over.

Really makes me want to support the anime review industry right there. Really makes me want to tell people to buy their shit.

Want to know why anime-related videos on YouTube are shit compared to all the great video game content out there? Exactly this. Japanese companies, American anime companies, and foreign TV companies all across the land don’t know shit about how to promote their shows through a fanbase. One of them is always messing up, making it impossible for fans to talk about their shows. The only anime reviews that have managed to stick around on YouTube don’t even show images from the shows they’re talking about. The outstanding Digi Does Anime channel can barely keep itself unbanned. 918 The Show used to have a daily YouTube anime news show that spent more time being banned due to bogus copyright strikes than anything else

And let’s not forget the fact that the majority of anime videos not getting strikes are still getting content ID matched and de-monitized. These are videos promoting the shows and telling people to buy them. Fully in the grounds of fair-use. These reviews are getting screwed as well. Just not as hard.


It’s time to shape up

The criticisms for the industry are endless. Consumer pricing, pricing that screws domestic companies, poor wages in the industry, and of course, the very issue of this article. I know not everyone is bad. I know people who work in the industry. While I hope the best for them, in terms of the industry itself, I’ll say it again:

I don’t give a shit about any industry that can’t manage to not screw over its fans over. I’m done caring.

I deleted the remaining reviews I had on my channel. Not worth it.


About Author


Chris is a media enthusiast and loves everything related to video games, video, audio, and literature. He is one half of the original team that founded the Endless SOS. Follow at @EndlessChris.

1 Comment

  1. VeteranTrainer on

    Pretty much the same problems that plagued YouTube with anime around 2008 are still happening today and that’s painfully sad.

    Dragon Ball Super is the sequel to Dragon Ball Z,one of the most popular anime of all time,even people that don’t like anime want to watch Super.What will they do if they want to see it?Rely on fansubs because it’s not licensed because these companies don’t have it streaming on their official sites because fuck revenue right?
    People will go to illegal sites to watch Dragon Ball Super,maybe try out other anime in the meantime there, post in some random forums how much they liked it and share their stories and some douchebags will say how their not “real” fans since they didn’t buy the expensive as fuck blurays in japan and didn’t watch it officially.I just made this up but i’m almost 100% sure that something like this happened already.Anime fans have the worst case of elitism that I ever seen,both the fans and the industry are pretty bad.

    The anime industry does TRY to promote word of mouth somewhat by having specific hashtags on Twitter but when it comes to actually watching it?You’d think YouTube would be perfect since it is the biggest video site out there but nah,fuck people saying good things about it,lets be assbackwards and take them down.(Sidenote:Bobsamurai’s style of anime reviews might be good for YouTube,but the fact that you have to go to all that trouble to have those production values just to reduce risk of video takedowns is ridiculous).

    I’m frankly surprised we haven’t a bigger anime industry crash like the video game industry did back then in the 80s,these companies need to reevaluate their business policies heavily.I love anime,I really do,it’s a great medium that has done many good things but it needs change or else it’ll never grow and likely keep going towards a slow death.

    Great article Chris,keep up the good work.

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